Viral Marketing

Written work that is placed online can make a great deal of money if taken the right steps when published. […]

One of advertising's icons is mad because he says the AMC TV series misrepresents the "creative revolution" that he and others pushed in the 1960s. […]

Marketers should properly use and take advantage of Facebook advertising's targeting features for more effective and more profitable campaigns. […]

As marketers continue to monitor and test their Facebook advertisements, they'll gain valuable insights that will allow them to perfect their campaigns. […]

Local businesses have much to gain from advertising on Facebook in terms of their overall internet marketing campaign and their offline capabilities. […]

Internet marketers who advertise on Facebook can optimize their pay-per-click advertisements to yield high click-through rates from relevant users. […]

With millions of potential clients via Social Media, its a case of use it or else. But how can companies best integrate social networks into their business? […]

Bowl sponsorships bring nice perks and good public relations, but the costs can be high, the audience may be disappointing and the PR can be short termed. […]

Jeffery Cruikshank and Arthur Schultz draw on newly found papers to document the character and achievements of the volatile man they say sold America. […]

A look at the giant ad agency that Don Draper and other MM characters have subtly criticized without shedding much light on the celebrated firm. […]