how to use online advertising

Online Advertising

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners [...]

The Shift to Internet Advertising March 5, 2010
Shifting from mass media advertising to internet advertising means designing concepts that will attract and engage consumers with a completely different mindset. […]
Advertisers Drifting Toward TV Product Placement March 2, 2010
Here, according to an Association of National Advertisers and Forrester Research study, is how major firms plan to use television in the future. […]
Five Keys to Advertising in a Recession March 2, 2010
There are several things you can do to increase the effectiveness of your advertising when the economy is slow. […]
Online Advertising for Internet Newbies March 2, 2010
The internet can be a vast, lonely and confusing place for businesses looking to grow. The old rules of marketing no longer apply, but for those eager to learn, the net c […]
Humor, Comedy and Funny Business February 28, 2010
Business media advertising places humor or what passes for comedy within the context of an advertisement to make it more appealing. Does it work and if so, why? […]
Direct Mail Skills-- Tone and Charm February 28, 2010
Drayton Bird, former International Creative Director and Vice Chairman of Ogilvy & Mather explains what is meant by tone and charm and how to achieve it. […]
Expressing Tradition in Advertising February 27, 2010
Ads conveying cultural traditions of a country, need not appear alien to the rest of the world. In fact, a great idea in the right context can be universally memorable. […]
Advertising in the Movie Theaters February 24, 2010
Theaters offer tremendous viewer recall potential as well as the ability to target and measure audiences and their responses to the advertising. […]
Innovative and Low Cost Advertising February 23, 2010
When startup companies have no or low amounts of money for advertising, innovative methods evolve. A new book unveils some unusual ways to market. […]
How Database Knowledge Helps Creative February 21, 2010
Former International Creative Director and Vice Chairman of Ogilvy & Mather, on enriching the Database, the foundation of good creative. […]