Archive for November, 2012

Advertise With Free Internet Advertising – Free Advertising

Free Internet Advertising

When you advertise your website, do you take advantage of FREE Internet Advertising?

Okay, we all know in today’s online world of advertisements, right?  Here are several ways you can use internet advertising to advertise your business and a lot of them are free!

Examples Of Free Internet Advertising

1.  Social Media is probably one of the most popular ways to advertise and get free targeted traffic to your website.  There are new sites coming online every day that are dedicated to social media.  Of course some of the most known are Facebook, Twitter and Digg.

Using social media is free.  You can send a link to all of your followers or friends anytime you want.  It’s a good rule of thumb not to consistently send your links or “spam” them.  Too many sales posts will make you come across as a spammer.  You should mix in some interesting comments and any good content that your might find beneficial to your readers.

2. Using Adboards is one way you can advertise and get free internet advertising that drives targeted traffic to your business or website.  It is a fantastic way to get free internet advertising.  With Adboards, you can put your advertisement in front of many prospective people and you can even own your own Adboards which will allow you to control where you place your specific advertisements.

3. Using Traffic Exchanges is another way to get free internet advertising and targeted website traffic.  With Traffic Exchanges you can get free internet advertising and get your business in front of a lot of potential customers.  This is probably one of the most popular ways for most online business entrepreneurs to get website traffic to their websites.

The one downfall of traffic exchanges is that a lot of the people that see you advertising are also on the traffic exchange for one purpose.  To advertise just like you.  So you need to be sure your “splash page” stands out, catches their eye and is unique to that particular traffic exchange.  Try to help people and you will get free traffic!

You can also get referrals for the traffic exchange and earn free credits when they surf, giving you more free hits and this will allow you to get your advertisement to be seen by more potential customers.

4. Using Rebrandable Ebooks is yet another way of getting free internet advertising and driving free traffic to your website.  At no cost to you, this is a very popular way to get free traffic and advertise your business.

Rebrandable ebooks allow you to download someone’s ebook and run the rebranding software they provide with the ebook.  The software will advertise for you by automatically inserting your affiliate links through out the entire ebook so when people click on the link, you will get the commissions from that affiliate product.

These ebooks are offered through out the web.  Just search for “rebrandable ebooks” and you can find them.  Remember, you have to be a member of the affiliate programs that you rebrand it with.  Most of these affiliate programs are free to join and you can possibly make good money.

5. Viral Marketing is an advertising campaign that is becoming more and more popular and is capable of keeping your links being passed around the internet for a long time!

It is similar to rebranding ebooks by using your links embedded in the text, which allows you to get paid when people click on your links.  As stated above, once these books get placed on the web, they continue to circulate around forever, thus they are considered to be “viral marketing”. (more free internet advertising)

6. Another way of using internet advertising to promote your business is Inexpensive Paid Advertising and this is probably my favorite way to place an advertisement and get traffic to your website.

With inexpensive paid advertising, you can advertise your business opportunity to thousands daily, even MILLIONS and get your ad in front of many potential customers.

All of the ideas above will dramatically increase your website traffic and get more people to see your advertisements and thus, promote your business by using free internet advertising.

There are so many ways for you to advertise and get your ad going viral across the web.  Spend some time searching and you will be surprised at what your find!

Good luck!

Free Internet Advertising

Emotional Advertising To Connect With Your Clients

Emotional Advertising

Do you use emotional advertising?  Have you ever considered that your advertisement is not converting well because wasn’t created with the viewer in mind?

It may sound silly, but it’s true. In order to connect with your potential customers, your ad must convey emotion to them, and get them on the same track as your pitch. The best way to complement your tried-and-true ad copy is with corresponding images and graphics, thus emotional advertising!

So how can you be sure that you’re choosing the right images and graphics for your ad?

In this article, I’ll show you how to turn a flat, uninteresting ad into an effective, emotion-evoking masterpiece! Just follow these simple steps…

Use Emotive Images…It Makes The Difference!

In order to jump start your conversions, your ad needs to forge an emotional connection with the consumer. In fact, it has been proven that when a logical advertisement is split-tested with an ad that conveys emotion and connects with the target audience, the emotional advertising results are markedly better.

A good way to connect with your consumer on an emotional level is to use emotive images. An emotive image is a picture that induces emotion in the viewer. For example, a photo of people smiling and laughing could convey happiness, satisfaction, or excitement.

Emotional Advertising – Don’t Overdo It!

With the abundant stock photo and clip art resources available to you these days, it can be very easy to get carried away. Loading your ad full of low-quality images, or using irrelevant graphics that don’t have anything to do with your promotion are common mistakes.

Your emotive images won’t do you much good if the rest of your ad is full of poor quality images, or too “busy” for the eye to navigate. Remember that white space is your friend. It draws the eye, so without it, you could kill any potential effect. Never clutter an ad so much that it eats up all of your available white space!

Make Sure Your Graphics Look Great!

Okay, your graphics are emotive, which is emotional advertising, but what about the actual quality of the images? If your ad features lackluster graphics or images, it could negatively impact your results. A good rule of thumb is to always use high resolution images in your ads.

If the images on your ads fit these descriptions, it’s time to dump them:

Images stretched to the point of pixelization – Even if you haven’t done this, I know you’ve definitely seen it before. This is a surefire way to make your ad ugly and suppress your ad’s converting power. If you must stretch a photo, make sure it’s vectorized. Vectorized images can be scaled without looking blurry or pixelated.

Images with lots of “noise” – If you’ve ever saved a .jpg file as a .gif with your graphic editing software, you’ve seen image noise. Those specks and spots that afflict some images are hard to get rid of, even with most high-end graphics software. Ditch the noise—get a new image altogether!

Low resolution images – Scan a photo from a disposable camera, then upload a photo from a digital camera, and you’ll see that there is a huge difference in photo quality. Make sure that your photos are always high resolution!

Your Ad Should Pull Customers In, Not Push Them Away!

There you have it! How to use Emotional Advertising.  By following the above steps, you will have a compelling, emotion-evoking advertisement that connects with everyone who views it. Always make sure you implement emotive images into your advertisements. Not only will you create that emotional connection, but you will measurably increase your conversions!  by Patricia Walker

———————– About The Author: Patricia Walker is the Creatives Director of Rent-A-List.com, an online advertising service and a subsidiary of Multiple Stream Media. Want to know why over 56,000 online advertisers and marketers use us. Find out now – http://rent-a-list.com ———————– Copyright © 2009

Emotional Advertising